Wholesale Ecommerce

Leading capabilities, better buying experiences.

Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.

Contact an Expert
Stock photo shipping truck generic

Transform Your B2B Shopping Experience. Introducing BigCommerce B2B Edition.

Explore the benefits

Wholesale channel management without the hassle

Single front and back-end experience

Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customize your site for their product and price needs when they login.

Automated customer group management

Assign wholesale customers to unique customer groups to automatically customize their site experience, including unique pricing, products, re-ordering and approval processes.

Built-in price list functionality for client customization

Customize prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.

Collage credit card payment inventory product cosmetics generic
Bc photo person posing A generic

Questions about how we can help your business?

Our sales and support teams are available via phone, live-chat and email.

Contact Us

B2B Edition wins 24/24 medals in 2023 Paradigm B2B Combine.

Wholesale Case Studies

The Beer Bat
CASE STUDY

The Beer Bat

The Beer Bat Hits an Ecommerce Home Run with BigCommerce

Read Their Story
Case study thumbnail caseys distributing
Case Study

Casey's Distributing

Discover how Casey's Distributing sells wholesale sports memorabilia to over 2k retailers while managing over 50k SKUs per year.

Read Their Story
Case study thumbnail tygris
Case Study

Tygris

Learn how TYGRIS pioneered selling B2B online and increased revenue by 138%.

Read Their Story

Critical features, right out of the box

Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences — both of which are supported by our platform.

Illustration dollar generic

Simplified segmentation

Faceted search built off of Elasticsearch, including custom field support for refined searching. We also partner with Nextopia, and punchout tools including PunchOut2Go.

Illustration target generic

Wholesale-specific payment solutions

Native CSR generated quote management and bulk pricing broken down to the SKU level for reach individual customer or customer group, with no caps.

Resources & Blog

REPORT

Paradigm B2B Combine (Midmarket Edition)

Download this must-read report to learn how BigCommerce performs for B2B businesses.

Download now
BLOG

How to Find the Right B2B Ecommerce Solution

Get advice from an industry expert on how to select the best B2B ecommerce platform for your business.

Read more

Bigger than you need right now? Start with BigCommerce Essentials.

Get the essentials